Comment by iambateman

I’m regularly surprised by how important physically picking out groceries is for a large segment of the population.

We have done grocery pickup for years but the pickup lanes are almost always empty while dozens of shoppers walk into the store.

To me, shopping for groceries by hand is a waste of time but it clearly has some utility for a lot of people.

I wonder if that inertia is making traditional grocery shopping stickier than it should be and disincentivizing optimization.

I hope consumer tastes will change because there’s no reason for us to all walk into a giant warehouse every week.