> They haven't really launched a successful major new product category in years
I agree this is true, but Apple’s always done their best work when they’re the second mover. Smartphones, iPods, earbuds, good desktop PCs were all after they watched what was good and then made it better (if you like what they did, anyway).
The next hardware category is probably AR glasses if someone can make them good and cheap, nobody has so Apple won’t do anything but wait. I’m sure they have an optics lab working on something, but probably not full throttle (and the Vision Pro is an attempt to make the OS).
I agree this is true, but Apple’s always done their best work when they’re the second mover. Smartphones, iPods, earbuds, good desktop PCs were all after they watched what was good and then made it better (if you like what they did, anyway).
The next hardware category is probably AR glasses if someone can make them good and cheap, nobody has so Apple won’t do anything but wait. I’m sure they have an optics lab working on something, but probably not full throttle (and the Vision Pro is an attempt to make the OS).