The EV cert system is truly terrible on Windows. Worst of all, getting an EV cert isn’t even enough to remove the scary warnings popping up for users! For that you still need to convince windows defender that you’re not a bad actor by getting installs on a large number of devices, which of course is a chicken-and-egg problem for software with a small number of users.
At least paying your dues to Apple guarantees a smooth user experience.
At least paying your dues to Apple guarantees a smooth user experience.