“30% of viewing” I think clearly means either time played or items played. I’ve never worked with a data team that would possibly write that and mean users.
If it was a stat about users they’d say “of users”, “of members”, “of active watchers”, or similar. If they wanted to be ambiguous they’d say “has reached 30% adoption” or something.
If it was a stat about users they’d say “of users”, “of members”, “of active watchers”, or similar. If they wanted to be ambiguous they’d say “has reached 30% adoption” or something.