Comment by vgeek

Good idea. A few years back I built https://originationdata.com that compares mortgage lenders (both FDIC & FCUA members) using HMDA data. I modeled rates by lender, product type as well as by facets like MSA (as well as STL FRED data, too). It grew for a few years and I was ecstatic-- getting backlinks organically from some impressive sites (e.g. larger banks themselves, consumer publications) as well as positive user feedback. Then Google pushed their "Helpful Content Update" and Google search traffic absolutely tanked, so I kind of abandoned it and moved onto other projects that won't be SEO oriented, since Google's view of quality is unbeknownst to me.