Valve seems more like Apple than Google: a well-liked company that has an obvious and not inherently exploitive business model. Google as an ad company was always destined to go bad in a way that most non-ad companies are not.
No company is your friend, and they are all fundamentally structures around making a profit. But providing goods and services in exchange for money is not inherently exploitive or evil.
No company is your friend, and they are all fundamentally structures around making a profit. But providing goods and services in exchange for money is not inherently exploitive or evil.