Got anything vis-a-vis the message as opposed to the messenger?
I'm not sure these examples are even the gotchas you're positing them as. Xerox is a dinosaur that was last relevant at the turn of the century, and IBM is a $300bn company. And if it wasn't obvious, the Apple II never made a dent in the corporate market, while IBM and later Windows PCs did.
In any case, these examples are almost half a century old and don't relate to capex ROI, which was the topic of dicussion.
I'm not sure these examples are even the gotchas you're positing them as. Xerox is a dinosaur that was last relevant at the turn of the century, and IBM is a $300bn company. And if it wasn't obvious, the Apple II never made a dent in the corporate market, while IBM and later Windows PCs did.
In any case, these examples are almost half a century old and don't relate to capex ROI, which was the topic of dicussion.