Comment by tsimionescu

While I believe you're probably right that getting any productivity gains from these tools requires an investment, I think calling the process "engineering" is really stretching the meaning of the word. It's really closer to ritual magic than any solid engineering practices at this point. People have guesses and practices that may or may not actually work for them (since measuring productivity increases is difficult if not impossible), and they teach others their magic formulas for controlling the demon.