We're seeing more signups, more engagement, and more activity. Not sure how that is a bad thing?
"So you're saying providing details is bad and vagueness is good. Vagueness "incites curiosity" which increases signups."
Not really, we're saying that for certain kinds of free consumer apps, curiosity can be a very strong motivator for someone to try a product. (This kind of tactic would never work for a paid product for instance or a product targeted at business users.)
Vagueness doesn't necessarily incite curiosity, but asking first time users to parse detailed messaging often kills it prematurely, and you've got to find the right balance that optimizes conversion. This is what worked well for us.
Finally, there are many other tactics that we're successfully using to turn the users who just signed up into active, engaged users and they are mentioned elsewhere on this thread.
"So you're saying providing details is bad and vagueness is good. Vagueness "incites curiosity" which increases signups."
Not really, we're saying that for certain kinds of free consumer apps, curiosity can be a very strong motivator for someone to try a product. (This kind of tactic would never work for a paid product for instance or a product targeted at business users.)
Vagueness doesn't necessarily incite curiosity, but asking first time users to parse detailed messaging often kills it prematurely, and you've got to find the right balance that optimizes conversion. This is what worked well for us.
Finally, there are many other tactics that we're successfully using to turn the users who just signed up into active, engaged users and they are mentioned elsewhere on this thread.