It's not totally obvious to me that you can get the economics of this to work. A Google search costs ~.04 cents to serve, whereas a frontier reasoning LLM request costs about 2 cents. The revenue from a Google search is also around 2 cents. So the margins are dangerously thin on an LLM.
Now there's lots of variables that can be tweaked on this. So it's possible to get it to work. But there's a lot less room for error.
Now there's lots of variables that can be tweaked on this. So it's possible to get it to work. But there's a lot less room for error.