Comment by mtrovo

This is what makes the innovator's dilemma repeat itself so many times in so many industries. It's not that the incumbent companies don't see the new technology; it's that they're so entrenched in what they know how to do that pivoting to the new technology is basically a Hail Mary no matter how you do it. Do it too early and your shareholders are going to think you're crazy. Do it too late, and you're risking entering a new market as the chaser with a bad hand of company, employees, and board that don't have any idea of what they're doing.