Comment by vinaykuruvila

Yup, the "Find out more" link is a great idea and something we're in the process of trying. We're doing an experiment with creating a 30 second video about the benefits of the site. We're planning to have a link on the landing page which says something like "Watch a quick video to find out more" which opens up the video for those users who are curious but not curious enough to sign up right away.