If it didn't improve their revenues, they wouldn't be doing it.I can assure you that this is absolutely not the case. If you look at Plotz's comment, it's exactly what most editors will say:
Pages that run too long can irritate readers. We run stories of 2,000, 4,000, even 6,000 words, and to run that much text down a single page can daunt and depress a reader. So pagination can make pages seem more welcoming, more chewable.
They really believe this.
It's important to realize that despite all the buzz about A/B testing in the industry, editors pretty universally believe they don't need to validate their opinions through testing. Why not? Because though school and their careers they've been told that their opinions matter, and, in fact, that's all their job really is: voicing opinions and making judgements, because they believe they have special insight into what readers want.
Look no further than Poltz, a writer and editor with no software design or development experience, who somehow believes he's qualified to make that statement.
I can assure you that this is absolutely not the case. If you look at Plotz's comment, it's exactly what most editors will say:
Pages that run too long can irritate readers. We run stories of 2,000, 4,000, even 6,000 words, and to run that much text down a single page can daunt and depress a reader. So pagination can make pages seem more welcoming, more chewable.
They really believe this.
It's important to realize that despite all the buzz about A/B testing in the industry, editors pretty universally believe they don't need to validate their opinions through testing. Why not? Because though school and their careers they've been told that their opinions matter, and, in fact, that's all their job really is: voicing opinions and making judgements, because they believe they have special insight into what readers want.
Look no further than Poltz, a writer and editor with no software design or development experience, who somehow believes he's qualified to make that statement.