Great article on a timely topic. The only point I think Nilay didn’t fully address is the specific impact on Amazon Marketplace. Amazon often takes half or more of the revenue from those sales, which helps sustain its “one-stop shop” dominance.
With agents, however, that marketplace advantage disappears—the agent effectively creates a dynamic marketplace on demand. It’s also worth noting the ongoing U.S. DOJ antitrust case against Amazon Marketplace, which could tie directly into this discussion.
With agents, however, that marketplace advantage disappears—the agent effectively creates a dynamic marketplace on demand. It’s also worth noting the ongoing U.S. DOJ antitrust case against Amazon Marketplace, which could tie directly into this discussion.