I agree this is in poor taste. It feels a little insulting -- and I get why they didn't think that, but, I can read that into it, a 'you're still using Windows, never getting yourself out of that rut' sort of vibe.
I think people who do this think that people who use Windows perceive that the Mac experience is smoother, and may have some sort of Mac envy.
The end of the video gives this away: it's the Think Different font. It's a direct callback to the _idea_ of Apple vs Microsoft, not the reality today of Apple vs Microsoft.
I know many devs who use Windows exclusively, but they are in two camps:
a) Super old-school: still maintaining Windows desktop apps; that's what their career has been and there's no need for anything else.
b) WSL-based, VSCode-using devs who are one step away from just using Linux. These are the folk who fifteen years ago would have been using what was then still OSX. But these folk don't use Windows as Windows: they use it as a semi-Unix.
I think people who do this think that people who use Windows perceive that the Mac experience is smoother, and may have some sort of Mac envy.
The end of the video gives this away: it's the Think Different font. It's a direct callback to the _idea_ of Apple vs Microsoft, not the reality today of Apple vs Microsoft.
I know many devs who use Windows exclusively, but they are in two camps:
a) Super old-school: still maintaining Windows desktop apps; that's what their career has been and there's no need for anything else.
b) WSL-based, VSCode-using devs who are one step away from just using Linux. These are the folk who fifteen years ago would have been using what was then still OSX. But these folk don't use Windows as Windows: they use it as a semi-Unix.