A few months ago, I realized that most research reports on freelancers/solopreneurs/creator-founders, conflate "regular" businesses with huge influencers, so we end up benchmarking against Mr. Beast.
So I built an unbiased report about real B2B solopreneurs/creators.
After surveying 153 of them, here's what I found:
-- Only 28% of solopreneurs make over $100K/year. Surprisingly, 16% make less than $10K/year.
-- Services still pay the bills. When people ranked revenue, 1:1 and DFY rose to the top.
-- LinkedIn + email is the most common “increase” combo for 2026.
-- Six-figure businesses show up after year 3 for most; $250k+ clusters later.
-- Having a newsletter means higher revenue.
-- Most solopreneurs spend 2-8 hours a week on social media, mainly LinkedIn.
-- AI is a time dividend (research, outlining, editing); most solopreneurs don't have AI-driven businesses.
How does this line up with your situation? Any findings that are surprising to you?
So I built an unbiased report about real B2B solopreneurs/creators.
After surveying 153 of them, here's what I found:
-- Only 28% of solopreneurs make over $100K/year. Surprisingly, 16% make less than $10K/year.
-- Services still pay the bills. When people ranked revenue, 1:1 and DFY rose to the top.
-- LinkedIn + email is the most common “increase” combo for 2026.
-- Six-figure businesses show up after year 3 for most; $250k+ clusters later.
-- Having a newsletter means higher revenue.
-- Most solopreneurs spend 2-8 hours a week on social media, mainly LinkedIn.
-- AI is a time dividend (research, outlining, editing); most solopreneurs don't have AI-driven businesses.
How does this line up with your situation? Any findings that are surprising to you?