The overall problem is that the ratio of vehicle size to carrying capacity has gotten way larger. Small 2-seater pickup trucks could comfortably carry this stuff in the 80s and 90s and were not that much bigger than a sedan. Modern trucks are enormous and can't even carry as much unless you choose options that make them even bigger.
Then compare this to something like a Kei truck and it's really quite pathetic.
Then compare this to something like a Kei truck and it's really quite pathetic.