The author writes, “You end up in a world where changing your mind becomes impossible because you've built your entire identity around being right”. Yet social-media personalities regularly do a 180° turn on some issue (e.g. pro-Ukraine to anti-Ukraine or vice versa) and still keep their following and ability to monetize it.
Social media is full of parasocial relationships; followers are in love with an influencer’s personality, not their views or factual content. So, the influencer can completely change his mind about stuff, as long as he still has the engaging presentation that people have come to like. Followers are also often in love with the brand relationships that the influencers flog, because people love being told what stuff they should buy.
Social media is full of parasocial relationships; followers are in love with an influencer’s personality, not their views or factual content. So, the influencer can completely change his mind about stuff, as long as he still has the engaging presentation that people have come to like. Followers are also often in love with the brand relationships that the influencers flog, because people love being told what stuff they should buy.