To increase your dollars per conversion:
You need to add other travel related services that pay an affiliate commission. Some examples are:
Taxi/Limo services
Concierge Services
Meal vouchers/deals
Airline tickets
Tour packages
etc.
To increase your conversion rate:
Get a valid SSL certificate and redirect all visitors to SSL via .htaccess
Remove or minimize everything on the homepage not related to conversion (with the exception of the G+ and FB buttons). Use Groupon as an an extreme example of this.
Start a Adwords remarketing campaign to follow your unconverted visitors as thet browse other sites in the Google Content network.
Those are the things that immediately come to mind.
Taxi/Limo services Concierge Services Meal vouchers/deals Airline tickets Tour packages etc.
To increase your conversion rate: Get a valid SSL certificate and redirect all visitors to SSL via .htaccess Remove or minimize everything on the homepage not related to conversion (with the exception of the G+ and FB buttons). Use Groupon as an an extreme example of this. Start a Adwords remarketing campaign to follow your unconverted visitors as thet browse other sites in the Google Content network.
Those are the things that immediately come to mind.