Anthropic, frankly, needs to in ways the other big names don't.
It gets lost on people in techcentric fields because Claude's at the forefront of things we care about, but Anthropic is basically unknown among the wider populace.
Last I'd looked a few months ago, Anthropic's brand awareness was in the middle single digits; OpenAI/ChatGPT was somewhere around 80% for comparison. MS/Copilot and Gemini were somewhere between the two but closer to Open AI than Anthropic.
tl;dr - Anthropic has a lot more to gain from awareness campaigns than the other major model providers do.
It gets lost on people in techcentric fields because Claude's at the forefront of things we care about, but Anthropic is basically unknown among the wider populace.
Last I'd looked a few months ago, Anthropic's brand awareness was in the middle single digits; OpenAI/ChatGPT was somewhere around 80% for comparison. MS/Copilot and Gemini were somewhere between the two but closer to Open AI than Anthropic.
tl;dr - Anthropic has a lot more to gain from awareness campaigns than the other major model providers do.