It might be just me, but in my opinion facebook platforms are way past the "content from your friends phase", but is full of cheap peddled viral content.
If that content becomes even cheaper, of higher quality and highly tailored to you, that is probably worth a lot of money, or at least worth not losing your entire company by a new competitor
If that content becomes even cheaper, of higher quality and highly tailored to you, that is probably worth a lot of money, or at least worth not losing your entire company by a new competitor