I don't like the notion of doing speed control by putting a digipot in series with a motor. It worked because the fan happened to be low enough power but it doesn't seem like the author gave thought to the power handling capability of the digipot. If the fan happened to be beefier he's letting the smoke out with this design.
Plus, this is more complicated than just doing PWM.
Plus, this is more complicated than just doing PWM.