> Airbus prevailed because it was the least European version of a European industrial strategy project ever. It put its customer first, was uninterested in being seen as European, had leadership willing to risk political blowback in the pursuit of a good product, and operated in a unique industry
This really buries the lede, given that over the past 40 years Boeing sawed off both its own feet and drank cyanide. Total cultural change at the executive level that prioritized returns over good engineering.
This really buries the lede, given that over the past 40 years Boeing sawed off both its own feet and drank cyanide. Total cultural change at the executive level that prioritized returns over good engineering.