I work on LLM benchmarks and human evals for a living in a research lab (as opposed to product). I can say: it’s pretty much the Wild West and a total disaster. No one really has a good solution, and researchers are also in a huge rush and don’t want to end up making their whole job benchmarking. Even if you could, and even if you have the right background you can do benchmarks full time and they still would be a mess.
Product testing (with traditional A/B tests) are kind of the best bet since you can measure what you care about _directly_ and at scale.
I would say there is of course “benchmarketing” but generally people do sincerely want to make good benchmarks it’s just hard or impossible. For many of these problems we’re hitting capabilities where we don’t even have a decent paradigm to use,
Product testing (with traditional A/B tests) are kind of the best bet since you can measure what you care about _directly_ and at scale.
I would say there is of course “benchmarketing” but generally people do sincerely want to make good benchmarks it’s just hard or impossible. For many of these problems we’re hitting capabilities where we don’t even have a decent paradigm to use,