That's exactly what I mean by slip through their fingers. It would be like Valve not picking CS. With Blizzard's considerable resources and, as they claim, freedom, they should have gone after hiring Icefrog and getting DOTA. If it's not in their DNA to make such a play work, well I think that factors into the larger point of them living in another age.
I want to also clarify that a lot of this rant is in the context of them trying to build out stuff like the UMS maps store for SC2 (or even putting in development time on their version of DOTA). To me, these are a fool's errand; pursuing them demonstrates that Blizzard doesn't understand _why_ UMS was so successful on their platform 15 years ago, and how the landscape has changed such that it no longer makes sense.
I want to also clarify that a lot of this rant is in the context of them trying to build out stuff like the UMS maps store for SC2 (or even putting in development time on their version of DOTA). To me, these are a fool's errand; pursuing them demonstrates that Blizzard doesn't understand _why_ UMS was so successful on their platform 15 years ago, and how the landscape has changed such that it no longer makes sense.