One thing I admire about Snowflake is a real commitment to self-cannibalization. They were super out front with Iceberg even though it could disrupt them, because that's what customers were asking for and they're willing to bet they'll figure out how to make money in that new world
Video of their SVP of Product talking about it here: https://youtu.be/PERZMGLhnF8?si=DjS_OgbNeDpvLA04&t=1195