OkCupid used to work on the basis of high bandwidth of information and excellent matches.
This wasn't profitable enough though so they changed to the Tinder-style swiping which doesn't work. More engagement interactions means more opportunity to show ads. If you find people good matches they will just leave the app.
This wasn't profitable enough though so they changed to the Tinder-style swiping which doesn't work. More engagement interactions means more opportunity to show ads. If you find people good matches they will just leave the app.