Comment by generationP

Note that I've said "anti-woke content", not "anti-woke media". I am including the occasional "course correction" opeds and actually well-researched longreads you're seeing in places like NYT, Atlantic and such. Partisan outlets for partisan readers aren't doing the heavy lifting here, but the success of Substack and the unexpected survival of Twitter under Elon have convinced editors to listen. Elon's personality isn't of importance here; he mostly needs to just push a few buttons to make a sub-critical news item go super-critical.