more often than not it’s the development team that skips engaging with users, putting in minimal effort to understand their real needs.
most of these teams only wants a straightforward spec, shut themselves off from distractions, just to emerge weeks or months later with something that completely misses the business case. and yet, they will find ways to point fingers at the product owner, project manager, or client for the disaster.
most of these teams only wants a straightforward spec, shut themselves off from distractions, just to emerge weeks or months later with something that completely misses the business case. and yet, they will find ways to point fingers at the product owner, project manager, or client for the disaster.