Comment by everdrive

This is a game of cat and mouse -- to the extent that LLMs really give consumers an advantage here (and I'm a bit skeptical that they truly do) companies would eventually learn how to game this to their advantage, just like they ruined online reviews. I would even wager that if you told a teenager right now that online reviews used to be amazing and deeply accurate, they would disbelieve you and just assume you were naive. That's how far the pendulum has swung.