Built this solo as a side project alongside day job. No external funding, 100% bootstrapped. $45k cash reserves gives me runway, but 3 years with these metrics has me questioning if there's a path forward.
Tech stack: Kotlin Multiplatform, Compose Multiplatform, targeting Android/iOS/WearOS. 99% crash-free rate, 4.2* rating. The app works - users just don't stick or pay.
The regularity pattern (CV) analysis was eye-opening: active power users have CV <0.5 (consistent daily routine), churned power users have CV >0.7 (boom-bust). But when I analyzed paying customers, only 15% match this pattern. Most revenue comes from people who try it briefly and churn within 1-2 billing cycles.
If anyone wants to dig into the data, I'm happy to share:
- Anonymized GA4 exports
- SQL queries for usage pattern analysis
- Onboarding flow breakdowns
- Retention cohort data
Posting this because after 3 years I'm stuck between "one more pivot" and "shut it down." Hoping someone sees what I'm missing.
Tech stack: Kotlin Multiplatform, Compose Multiplatform, targeting Android/iOS/WearOS. 99% crash-free rate, 4.2* rating. The app works - users just don't stick or pay.
The regularity pattern (CV) analysis was eye-opening: active power users have CV <0.5 (consistent daily routine), churned power users have CV >0.7 (boom-bust). But when I analyzed paying customers, only 15% match this pattern. Most revenue comes from people who try it briefly and churn within 1-2 billing cycles.
If anyone wants to dig into the data, I'm happy to share: - Anonymized GA4 exports - SQL queries for usage pattern analysis - Onboarding flow breakdowns - Retention cohort data
Posting this because after 3 years I'm stuck between "one more pivot" and "shut it down." Hoping someone sees what I'm missing.