FIFA invented ticket options (they call it RTBs), a ticket derivatives market (their marketplace allowing trades and sales of RTBs), and then cross-bred that with loot boxes (random cheap “cards” that may or may not contain RTBs). I bet that with some effort, you could figure out how to short tickets given the tools they have created.
We finally found a worthy competitor to Ticketmaster in the “worst way to buy tickets to an event” competition, it seems.
We finally found a worthy competitor to Ticketmaster in the “worst way to buy tickets to an event” competition, it seems.