Can't speak for Hypfer but I guess he doesn't mean the monetary side of "business" as most people understand it but the "attention" (of reading/checking the talk and link, etc..), so I don't fault him for that.
Full disclosure: I'm not getting paid nor seek money from what I found on my alleged "ad", btw.
Full disclosure: I'm not getting paid nor seek money from what I found on my alleged "ad", btw.