This is talking about cold-climate heat pumps. A $200 window AC isn't going to heat your house when it's way below freezing outside.
$20k USD is insane though. I live in Ontario and we paid $12k CAD (pre-government subsidy) for a modern heat pump with a backup high efficiency furnace for when temperatures dip down to -40 or lower.
$20k USD is insane though. I live in Ontario and we paid $12k CAD (pre-government subsidy) for a modern heat pump with a backup high efficiency furnace for when temperatures dip down to -40 or lower.