It's the risk we run when playing in this arena. Lots of space for imitation/theft -> plausible deniability -> lean & favoritism for the "big boy". Fear of this happening used to cripple me and my efforts in the past.
At least in this case there's plenty of press that "endorsements" was on Zerply first.
At least in this case there's plenty of press that "endorsements" was on Zerply first.