I'm going to file this under "examples of Yamaha doing the right thing" (Steinberg is owned by Yamaha)
previous examples:
* Yamaha saved Korg by buying it when it was in financial trouble and giving it a cash injection, only to then sell it back to its previous owners once they had enough cash[1].
* Yamaha in the 80's had acquired Sequential (for those not familiar: Sequential Circuits is one of the most admired synthesizer makers). Many years later, Sequential's founder Dave Smith established a new company under a different name and in 2015 Yamaha decided to return the rights to use the Sequential brand to Smith, as a gesture of goodwill, on Sequential's 40th anniversary (this was also thanks to Roland's founder Ikutaro Kakehashi who convinced Yamaha that it would be the right thing to do) [1][2][3]
previous examples:
* Yamaha saved Korg by buying it when it was in financial trouble and giving it a cash injection, only to then sell it back to its previous owners once they had enough cash[1].
* Yamaha in the 80's had acquired Sequential (for those not familiar: Sequential Circuits is one of the most admired synthesizer makers). Many years later, Sequential's founder Dave Smith established a new company under a different name and in 2015 Yamaha decided to return the rights to use the Sequential brand to Smith, as a gesture of goodwill, on Sequential's 40th anniversary (this was also thanks to Roland's founder Ikutaro Kakehashi who convinced Yamaha that it would be the right thing to do) [1][2][3]
[1] https://www.soundonsound.com/music-business/history-korg-par...
[2] https://www.gearnews.com/american-giants-the-history-of-sequ...
[3] https://ra.co/news/42428