People are willing to pay for things they value. Those people who "refuse to pay money for content" probably go to the cinema, perhaps purchase magazines, purchase drinks with friends, etc.
We should however make it easier to pay for content online; let's implement HTTP 402 and integrate it into the users' browser and internet bill to reduce friction. Who wants to create an account and enter their credit card details to read a single article or watch a single video?
We should however make it easier to pay for content online; let's implement HTTP 402 and integrate it into the users' browser and internet bill to reduce friction. Who wants to create an account and enter their credit card details to read a single article or watch a single video?