I don't believe they can keep this up forever. Take Google which is dependent on Google Search. That their search is becoming actively worse is common knowledge, reason being more searches equates to more ads shown. If a company which respects you as a user comes around people will jump the boat.
We can see this with YouTube. YouTube shows so many ads, that people have been using TikTok instead. They say TikTok is also bad for them, but they rather use it than watch an ad every 30s.
Point being entshittification comes at a cost, and companies partaking in shitty activities can only keep this up for so long.
Point being entshittification comes at a cost, and companies partaking in shitty activities can only keep this up for so long.