I read this comment, went back to the article, and then came back to this comment. I have no idea what niche political agenda you're talking about- the message of the article is basically "solve problems your users are actually facing, not problems you think they have".
You can apply the concepts the author talks about to _literally_ any group that would make use of social media.
You can apply the concepts the author talks about to _literally_ any group that would make use of social media.