This topic of time being a western construct, it's impact on society and life is one of the subjects in the excellent book "Borderliners" [1] by Peter Høeg. A favorite of mine, though I never read the English translation.
It's a fascinating topic, and impacts our live more than we might be aware of or care to admit. I started thinking about it in a different way after reading this book.
[1] https://en.wikipedia.org/wiki/Borderliners