Comment by dcsan

Half my advertising budget is wasted, I just don't know which half... In many corporate cases vague metrics meets the KPI better than accurate ones

I worked for one of the mag7 doing customer support bot tech. Clients internal metrics around containment consistently showed better results than ours - even though you'd normally expect them to be putting pressure on their vendor. because it was a kpi for their internal team to look good to their bosses