The point is, if $10k brings in 47 sales and that’s not enough then you stop buying those ads. It doesn’t really matter why it’s not working. You take your marketing spend elsewhere.
You can’t stop fraudulent clicks just like you can’t stop your SuperBowl ad from playing while your viewers are in the bathroom. How much of ESPN’s viewership happens at bars where nobody is watching?
At some point it’s not reasonable to expect ad networks to be able to stop sophisticated bots or exclude them from your billed impressions.
They should definitely try to minimize it if they want to maintain the value of their impressions but I think there is a good argument that OP just isn’t the right customer for this type of advertisement.
If you’re trying to sell a t-shirt you don’t hire a salesperson to cold call people, maybe OP shouldn’t be using web ads in the first place. If fraud was cut down by half would their situation really be that much better?
You can’t stop fraudulent clicks just like you can’t stop your SuperBowl ad from playing while your viewers are in the bathroom. How much of ESPN’s viewership happens at bars where nobody is watching?
At some point it’s not reasonable to expect ad networks to be able to stop sophisticated bots or exclude them from your billed impressions.
They should definitely try to minimize it if they want to maintain the value of their impressions but I think there is a good argument that OP just isn’t the right customer for this type of advertisement.
If you’re trying to sell a t-shirt you don’t hire a salesperson to cold call people, maybe OP shouldn’t be using web ads in the first place. If fraud was cut down by half would their situation really be that much better?