My feedback is: I don't deal with companies that don't have pricing models on the homepage, and it honestly seems gross to me when anything related to accessibility is behind a high cost barrier.
When I see "Get a free audit" and "Request pricing", the tab is usually closed and I go to the next link.
I've learned companies without public pricing often have egregiously high costs.
I think you're losing many potential leads -permanently- because of the early 2000s customer acquisition model currently being used.
> Making accessibility more accessible.
Then start by making your product/service accessible by offering up-front, no-B.S. information. It feels like the kind of service I often "rescue" clients from when I find out a non-profit is being gouged for something like this.
When I see "Get a free audit" and "Request pricing", the tab is usually closed and I go to the next link.
I've learned companies without public pricing often have egregiously high costs.
I think you're losing many potential leads -permanently- because of the early 2000s customer acquisition model currently being used.
> Making accessibility more accessible.
Then start by making your product/service accessible by offering up-front, no-B.S. information. It feels like the kind of service I often "rescue" clients from when I find out a non-profit is being gouged for something like this.