Comment by t_serpico

But there is no way to know who is truly the 'best'. The people who position and market themselves to be viewed as the best are the only ones who even have a chance to be viewed as such. So if you're a great researcher but don't project yourself that way, no one will ever know you're a great researcher (except for the other great researchers who aren't really invested in communicating how great you are). The system seems to incentivize people to not only optimize for their output but also their image. This isn't a bad thing per se, but is sort of antithetical to the whole shoulder of giants ethos of science.