This is such a norm in society now; PR tactics take priority over any notion of accountability, and most journalists and publishers act as stenographers, because challenging or even characterizing the PR line is treated as an unjustified attack and inflated claims of bias.
Just as linking to original documents, court filings etc. should be a norm in news reporting, it should also be a norm to summarize PR responses (helpful, dismissive, evasive or whatever) and link to a summary of the PR text, rather than treating it as valid body copy.
Just as linking to original documents, court filings etc. should be a norm in news reporting, it should also be a norm to summarize PR responses (helpful, dismissive, evasive or whatever) and link to a summary of the PR text, rather than treating it as valid body copy.