There should be a concept, sort of an inverse of tragedy of the commons, for the positive feedback loop of many users providing big data to a company that can use that data to benefit many users.
From spamblocking that builds heuristics fed by the spam people manually flag in GMail to Safe Browsing using attacks on users' Chrome as a signal to their voice recognition engine leapfrogging the industry standard a few years back because they trained it on the low-quality signal from GOOG411 calls, Google keeps building product by harvesting user data... And users keep signing up because the resulting product is good.
This puts a lot of power in their hands but I don't think it's default bad... If it becomes bad, users leave and Google starts to lose their quality signal, so they're heavily incentivized to provide features users want to retain them.
This does make it hard to compete with them. In the US at least, antitrust competition has generally been about user harm, not actually market harm. If a company has de-facto control but customers aren't getting screwed, that's fine because ultimately the customer matters (and nobody else is owed a shot at beeing a Google).
From spamblocking that builds heuristics fed by the spam people manually flag in GMail to Safe Browsing using attacks on users' Chrome as a signal to their voice recognition engine leapfrogging the industry standard a few years back because they trained it on the low-quality signal from GOOG411 calls, Google keeps building product by harvesting user data... And users keep signing up because the resulting product is good.
This puts a lot of power in their hands but I don't think it's default bad... If it becomes bad, users leave and Google starts to lose their quality signal, so they're heavily incentivized to provide features users want to retain them.
This does make it hard to compete with them. In the US at least, antitrust competition has generally been about user harm, not actually market harm. If a company has de-facto control but customers aren't getting screwed, that's fine because ultimately the customer matters (and nobody else is owed a shot at beeing a Google).