I think the "successful arrival" framing isn't accurate. Or at least not comprehensive. Granted, "Commuter travel" vs "Leisure travel" are probably two quite different products.
Marketing guy Rory Sutherland talks about the product of the train journey a lot. I think there's a lot of wisdom in the idea of spending finite budget trying to make the travel experience more enjoyable rather than trying to make the journey quicker. (excuse the shortform slop) https://www.youtube.com/shorts/Bywe3NUOB1I
Marketing guy Rory Sutherland talks about the product of the train journey a lot. I think there's a lot of wisdom in the idea of spending finite budget trying to make the travel experience more enjoyable rather than trying to make the journey quicker. (excuse the shortform slop) https://www.youtube.com/shorts/Bywe3NUOB1I