They need to make it eligible for Class Action lawsuits to be filed if these are ignored. I wrote a script to routinely test opt out on websites and was stunned to see almost 50% had it implemented incorrectly. This includes high-flying tech companies that went public recently.
Under California’s CCPA / CPRA, most enforcement power lies with the California Privacy Protection Agency (CPPA) and the California Attorney General, not private individuals. This limits the actual downside to a company vs. an unbounded downside of class-action lawsuit threat.
Under California’s CCPA / CPRA, most enforcement power lies with the California Privacy Protection Agency (CPPA) and the California Attorney General, not private individuals. This limits the actual downside to a company vs. an unbounded downside of class-action lawsuit threat.