Why not call it "GoldieBlox: The Cute Engineering Toy"? Why enforce gender roles? Isn't the title kind of saying "Girls like cute stuff, boys don't ever like cute stuff, and the only way to get girls interested in engineering is to make it cute"? Couldn't we get females into engineering more easily if we stopped culturally delegating "cool" to little boys and "cute" to little girls?
[Or the real solution, just stop having gender identification entirely, but that's a ways away]
[Or the real solution, just stop having gender identification entirely, but that's a ways away]