I think you'll be led astray thinking this is CEO-specific.
The whole theory of phishing, and especially targeted phishing, is to present a scenario that tricks the user into ignoring the red flags. Usually, this is an urgent call to action that something negative will happen, coupled with a tie-in to something that seems legit. In this case, it was referencing a real post that the company had made.
A parallel example is when parents get phone calls saying "hey it's your kid, I took a surprise trip to a tiny island nation and I've been kidnapped, I need you to wire $1000 immediately or they're going to kill me". That interaction is full of red flags, but the psychological hit is massive and people pay out all the time.
The whole theory of phishing, and especially targeted phishing, is to present a scenario that tricks the user into ignoring the red flags. Usually, this is an urgent call to action that something negative will happen, coupled with a tie-in to something that seems legit. In this case, it was referencing a real post that the company had made.
A parallel example is when parents get phone calls saying "hey it's your kid, I took a surprise trip to a tiny island nation and I've been kidnapped, I need you to wire $1000 immediately or they're going to kill me". That interaction is full of red flags, but the psychological hit is massive and people pay out all the time.